Zero knowledge → degree → professional → expert

Digital Marketing & SEO

SEO, content, ads, analytics and growth from first principles

33 structured topics, each reinforced with plain-language teaching, memory hooks, hands-on practice, retrieval, teach-back, speed recall, professional transfer and spaced review.

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How mastery works

1. Five-year-old simple

Every new term is explained without assumed knowledge and linked to a familiar picture.

2. Do it

Guided labs, typing, diagrams, configurations, queries or professional artefacts turn words into usable skill.

3. Retrieve it

No-peeking recall, teach-back and 60-second checks force the brain to retrieve instead of recognise.

4. Use it professionally

Failure modes, security, evidence, capstones and spaced repetition build degree and workplace fluency.

Course topics

  1. What Is Digital Marketing? — The whole landscape in plain English
  2. The Customer Journey — Awareness to advocacy
  3. Audience Personas — Knowing who you speak to
  4. SEO Basics — How search engines rank pages
  5. Keyword Research — Finding what people search for
  6. Search Intent — Matching the reason behind a query
  7. On-Page SEO — Titles, headings, meta, internal links
  8. Technical SEO — Crawling, indexing, sitemaps, speed
  9. Structured Data & Schema — JSON-LD and rich results
  10. Off-Page SEO & Backlinks — Authority and outreach
  11. Local SEO — Maps, listings, reviews
  12. Content Strategy — Pillars, clusters, calendars
  13. Copywriting That Converts — Headlines, hooks, CTAs
  14. Blogging & Topical Authority — Building depth over time
  15. Google Search Console — Reading real search data
  16. Google Analytics 4 — Events, conversions, reports
  17. Google Tag Manager — Tags, triggers, variables
  18. Google Ads — Campaigns, keywords, quality score
  19. Meta & Social Ads — Targeting and creative testing
  20. Social Media Strategy — Platforms, cadence, community
  21. Short-Form Video — Hooks, retention, trends
  22. Email Marketing — Lists, sequences, deliverability
  23. Funnels & CRM — Leads to customers
  24. Conversion Rate Optimisation — A/B testing and friction removal
  25. Landing Pages — Pages built to convert
  26. E-commerce Marketing — Product feeds, reviews, retention
  27. Affiliate & Influencer — Partner-driven growth
  28. Brand & Positioning — Standing out clearly
  29. AI in Marketing — Content, targeting, personalisation
  30. AI Search & AEO — Being cited by AI answers
  31. Reporting & Attribution — Proving what worked
  32. Budgets & ROI — CAC, LTV, ROAS
  33. Capstone: Growth Plan — A full marketing plan for a real product

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